Gentle Baby Laundry is formulated specifically with baby messes in mind, from spit up and food mush to stained blankies and soiled clothing. Infused with mild surfactants and emulsifiers derived from coconut oil, Gentle Baby Laundry penetrates to remove stains and odours for a pure and powerful clean. This plant based formula is free of harsh chemicals, artificial brighteners and softeners, making it a safe choice for the entire family. No matter how serious and dirty a load, the 3X concentrated Gentle Baby Laundry rinses thoroughly, leaving clothes feeling naturally soft and smelling fresh. Perfect for cloth diapers and eczema-prone skin!